RAW POWER – ALEXANDER MCQUEEN X PUMA

SHOWstudio partners with Alexander McQueen and Puma for Raw Power, a competition inspired by Nick Knight’s new iconic image for the brand, ‘Crane Vs. Tiger’. We challenge a new generation of filmmakers, directors and artists to collaborate with Nick Knight, Alexander McQueen and PUMA in creating dramatic video imagery inspired by ‘Crane Vs. Tiger’ and showcasing the Raw Power of the Spring/Summer 2010 Alexander McQueen PUMA range. From 10 July 2009 until 12 October 2009, contestants will be able to download video footage from the Alexander McQueen PUMA ‘Crane Vs Tiger’ shoot together with music tracks to creatively combine with their own film material to produce a unique short film

Judged by Nick Knight and Alexander McQueen, the winning filmmaker will be invited to direct the Alexander McQueen PUMA Spring/Summer 2010 art movie which will be previewed on major fashion websites and visible in key fashion department stores and boutiques worldwide from January 2010.